What is a good conversion rate?

It depends on the industry. E-commerce averages 2-3%, B2B SaaS 3-5%, and landing pages can range from 5-20%. Always benchmark against your industry.

How can I improve my conversion rate?

Improve page speed, use clear calls-to-action, reduce form fields, add social proof, and A/B test different elements of your page.

Calculate your conversion rate to measure how well your website or campaign performs.

Calculate your conversion rate to measure how well your website or campaign performs.

Number of Conversions*

Total Visitors*

E-commerce checkout

150 purchases from 5,000 visitors

3% conversion rate

Lead generation

80 sign-ups from 2,000 visitors

4% conversion rate

Counting total visits instead of unique visitors

Fix: Use unique visitors, not total page views, for an accurate conversion rate.

Not defining what a conversion is

Fix: Clearly define your conversion event (purchase, sign-up, download) before measuring.