CPM Calculator
Calculate Cost Per Mille (CPM) to measure the cost per 1,000 impressions.
CPM Calculator
Calculate Cost Per Mille (CPM) to measure the cost per 1,000 impressions.
$
Real-World Examples
Display campaign
Spend: $500, Impressions: 250,000
$2.00 CPM
Video ads
Spend: $2,000, Impressions: 500,000
$4.00 CPM
Common Mistakes to Avoid
Confusing CPM with CPC
Fix: CPM measures cost per 1,000 impressions (view-based). CPC measures cost per click (action-based). They evaluate different things.
Not accounting for viewability
Fix: Many impressions may not be viewable. Consider viewable CPM (vCPM) for a more accurate cost comparison.