ROAS Calculator
Calculate Return on Ad Spend (ROAS) to measure advertising profitability.
ROAS Calculator
Calculate Return on Ad Spend (ROAS) to measure advertising profitability.
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Real-World Examples
E-commerce ads
Revenue: $5,000, Ad spend: $1,000
5:1 ROAS
Lead gen campaign
Revenue: $8,000, Ad spend: $2,500
3.2:1 ROAS
Common Mistakes to Avoid
Not including all costs
Fix: ROAS only considers ad spend vs revenue. For true profitability, also factor in product costs, shipping, and overhead.
Setting ROAS targets without context
Fix: A "good" ROAS depends on profit margins. A 3:1 ROAS is great for high-margin products but may lose money for low-margin ones.